Filed under journalism //
September 30th, 2007
Begin with this premise: Newspaper journalism is structured around the packaged goods nature of news on print.
We have developed “news judgement” (how important a story is) based on our need to order news within the confines of a certain package size and design.
We developed inverted pyramids both to fit wire service needs and because the nature of the print package sometimes required stories to jump, so we wanted to get the news up top.
We developed certain professional standards related to the content of the story because with mass production, we essentially had only one chance to get the story right. We had to put a premium on accuracy and fair mindedness.
Because we had to reproduce the same package every day at a specific time, we developed highly structured organizations full of rules and rulers.
Because our product was write once, read everywhere, it was essential for us to acquire mass appeal, meaning we had to determine what the news was with little input from individual readers. Editors made decisions based on training and experience with the goal of producing a package that appealed to as many people as possible at one time.
Digital, distributed media, of course, changes all that. The new rules of the game are:
- The user is in control. They decided what, when, why, where and how to consume media.
- Users aren’t interested in our deadlines and desire to make sure we have the full story before publishing what we know. They want to know what we know when we know it. They want their news now.
- People want to participate. They want to talk back. They want to add to our stories, correct us and just spout off as need be with their own opinions.
We have decades and decades invested in doing things based on old rules. Now, the rules have changed, and newsrooms need to change as well. We need new attitudes and new cultures. This will only happen if individual journalists put forward the effort to change their minds about what their jobs are and how they do them
Here are twelve things journalist can do to help us recreate journalism for the 21st Century.
- Become a blogger. By this, I don’t necessarily mean “start a blog,” but that is never a bad idea. More importantly, become an avid blog reader. Blogs should be a daily routine for every dedicated journalist. They should read every blog related to their beats. They should read blogs about their own interests and hobbies. They should read blogs about their profession. To get blogging is to get how things have changed.
- Become a producer. Pick up a digital recorder, a point-and-shoot camera or a video camera and start producing content beyond text. Do this as part of your job, fine, or do it on your personal time. The goal is to understand DIY. Post stuff on YouTube, Flickr or any number of other UGC sites.
- Participate. As you read blogs, leave comments. If your newspaper.com has comments on stories, read the comments and add your own. Become known as somebody who converses on the Internet.
- Build a web site. It will greatly expand your mind about how the web works if you go a bit beyond just setting up an account on Blogger or WordPress. Learn a little HTML. Better yet, learn some PHP, Cold Fusion, JavaScript or other web development language. You should own your own domain, anyway.
- Become web literate. You should know what Flash is, and how it differs from AJAX. You should know the meaning of things like HTML, RSS, XML, IP, HTTP and FTP. You should understand at least how people use applications and tools to build web sites. You should know the potential and the limitations of each.
- Use RSS. You need an RSS reader and lots of RSS feeds to consume. This will help you better grok distributed media.
- Shop online. Part of your goal is to become immersed in the digital lifestyle. You will learn stuff about the digital life if you shop on Amazon, Ebay and other ecommerce sites. As you do, think about how these sites work and why they’re set up as they are.
- Buy mobile devices. Get a video iPod. Get a smart phone (an iPhone, Treo, Helio Ocean or Nokia N-series are all good places to start). Learn about distributed, take-it with-you-anywhere content. Buy a laptop and tap into some free wi-fi while you’re out and about. Learn what digital life is like when you’re not shackled to a desktop machine.
- Become an avid consumer of digital content. Watch videos on YouTube. Download video and audio podcasts (take them with you on your iPod). Visit the best newspaper sites in the world and watch what they’re doing. Turn on your TV less and your computer more.
- Be a learner. Technology and culture is changing fast. You can’t keep up unless you’re dedicated to learning. I love this quote from Eric Hoffer because it is so appropriate to what our industry is going through now: “In a time of drastic change it is the learners who inherit the future. The learned usually find themselves beautifully equipped to live in a world that no longer exists.”
- Talk about what you’re learning with your co-workers. Be a change agent. Get other journalists excited about the new digital communication/media tools.
- Finally, read Journalism 2.0 (PDF) by Mark Briggs. You’ll learn about the stuff covered above and how it is changing modern journalism. Brigg’s book is the best primer on the topic you will find.
Quality journalism, and the news organizations that finance it, needs individual journalists to become personally responsible for their own role in changing newsroom cultures and practices. The smartest publishers with the greatest strategic plans (even if they had bottomless buckets of cash to execute on all the best ideas) can’t save news organizations without the concerted support of individual journalists.
One last bit of advice: Don’t wait for a boss to tell you to become a learner and an explorer. Your job is just where you collect your paycheck. You career is what you do. Your boss isn’t responsible for your career. You are. Solely. Don’t wait on others to make changes. Start making changes now for your own benefit. It’s great if your employer benefits from your growth, but you will benefit more.
Posted by Howard Owens
Filed under Paid Content //
September 30th, 2007
File this under “content wants to be free:” TechCrunch reports that Yahoo! is moving away from premium services.
Nothing will be shut down; however, people and money (marketing dollars) are moving to other areas of Yahoo. The company will focus on free content over premium services, which are not performing well (music subscription sales in particular are said to be lagging).
While I applauded NYT’s dismantling of TimesSelect as a paid service, I have thought some premium services make sense, such as WSJ.com and ConsumerReports.com. The nature of the businesses lent themselves to subscription models.
However, if Yahoo! can’t make a go of it selling music online and sees little future in paid content, you have to wonder if eventually free just wins completely.
Posted by Howard Owens
Filed under Gadgets, Strategy //
September 30th, 2007
The drive for users to control their personal media experience is relentless.
Consider the iPhone — despite Apple’s every efforts to control user experience, people are hacking it and customizing it. Here’s a good video from David Pogue on how to hack your iPhone.
Apple is fighting back, unfortunately, with software updates, and as TechCrunch points out, Steve Jobs needs to take his own advice and “think different” rather than aspire to a telecomm command and control model.
Because, as he has so elegantly demonstrated with the iPhone, these devices are finally becoming little computers. So it shouldn’t be a surprise that consumers will expect them to act like computers. They will want to modify them to their exact, quirky predilections. They will want to use them any way they want, as a general-purpose device.
… You don’t ask Apple permission to download software off the Web for your Mac. And you would never agree to buy a laptop that only worked with only one broadband provider. Why should the iPhone be any different?
As this NYT blog post points out, Apple is fighting a losing battle against customization.
Since the iPhone is a very sleek, capable handheld computer, people are going to want to run programs on it. They are going to want to hack and see what they can build. It’s a law of nature. And Apple might as well be fighting gravity.
…
Apple essentially has two choices. Either it exposes most of the iPhone’s capabilities to developers. Or it will have to gird for an ever escalating war in which it will have to send ever more electronic brick-bombs to its best customers who don’t follow its strict rules.
It is foolish for any company to think that command and control is a long-term winning strategy.
And what does this have to do with the newspaper.com world? Go back to my posts on personal journalism and campfire media. All of the power now resides with the end user. The sooner newspaper organizations accept that fact, the quicker we will be successful.
We need to be organizing our news gathering and dissemination operations around the power of the end user, not the old command and control model of the editor. The modern news operation is participatory and open. People talk with people, not at them. Digital devices have created if not the expectation of a personal experience with media, at least end result that a personal experience resonates at a higher frequency with users.
Posted by Howard Owens
Filed under GateHouse Media, Tech //
September 28th, 2007
Steve Yelvington says “it’s not about the technology.”
He’s right, of course.
One thing I’ve been thinking about recently is that to some extent, technology is a commodity.
What I mean by that if you laid out a web site strategy, chances are every piece of technology you would need — a CMS, participation tools, multimedia — already exists, and it’s available for free.
Why write code from scratch when you can download everything you need all ready to install?
At GateHouse Media, we have two online businesses to run. We have our core, enterprise business (meaning the primary newspaper.com) and we have lots of side projects that we want to pursue.
For the core, we use Zope4Media from Zope Corp. For a company the size of GHS, we simply must have enterprise level software that scales to our scope, and the world class development team that Zope Corp delivers. Zope is building great products for us and it’s a great relationship.
We keep Zope very busy developing new tools for Z4M.
That means, of course, that their developers aren’t available to chase down every wild idea we might want to let loose on the web. And for some site ideas, it just makes more sense to run those projects as an independent skunk works.
Recently, we told the handful of developers working for GateHouse that we want them to learn Drupal. This was a significant policy change for us. Our original development policy put the emphasis on developers working in whatever environment they knew best.
After further thought, that simply didn’t make sense. It would be unwieldy to support over the long term multiple and diverse projects written in an alphabet soup of languages.
And what if some project, written by one lone coder, became a big hit, and then that coder left, and nobody else in the company knew either his language or his methodology?
By centralizing on Drupal, we solve that problem. We also tap into a robust open source community, with a lot of newspaper industry support already, and our own developers can more easily share code.
In time, I believe Drupal will give us the ability to more rapidly deploy web sites. My dream is that on a Monday morning, a publisher will call us and say he’s launching a new woman’s magazine in his market and he needs a web site ASAP. And he wants all the bells and whistles, such as user blogs, video and comments. Instead of saying, “We’ll get to that in three or four months,” we’ll be able to say, “Great. We’ll have that up for your launch.” How will we do that? Because we’ll have established a standard Drupal installation for that scope of project, so we’ll make a couple of localized changes and deploy it.
Drupal, with all it’s modules, will allow us to adjust the content strategy for such sites as needed.
The other advantage is that we make better use of the development talent in the company. Only our larger newspapers — and not all of them — have local developers. Our smaller newspapers will never have developers. With everyone working on Drupal projects, we can more readily deploy and support one-off sites for the smaller publications.
If we get to where we need to be (with both Zope and Drupal), we’ll be in a place were we’re innovating around content and advertising ideas instead of trying to invent new technological solutions. We can iterate off of what already exists and move quickly to solve problems and create opportunities.
We’re then treating technology as a commodity and concentrating on what we do best — delivering content to users and results to advertisers.
Posted by Howard Owens
Filed under GateHouse Media //
September 27th, 2007
Pop on over to Ryan Sholin’s blog. He has some big news. I’m pretty happy about it.
I’m pretty amazed at the team we’re putting together.
Posted by Howard Owens
Filed under newspapers //
September 24th, 2007
I’m seeing lots of links around the blogosphere to John Dvorak’s column on the state of newspapers.
The column is full of sweeping statements, generalizations and contradictions.
For example, he complains that a search in Google for any hot topic uncovers a bounty of stories that are all the same. Of course, Mr. I’m-Going-to-Lecture-You-on-the-Web fails to provide a link to support his assertion.
If he had, you might have found coverage like this. Follow that link and you’ll find thousands of stories on the same topic, but over the first two screen fulls, you’ll find mostly stories from different writers at different news organizations, and not all from newspapers.
That might be a good thing.
It doesn’t necessarily help newspapers, but if you’re a news junkie, that’s pretty cool. But it also doesn’t support Mr. Dvorak’s claim that they’re all the same AP story.
On the other hand, he thinks newspapers have made a mistake by eliminating foreign reporting jobs. He complains that there are too few reporters these days at the scene of big, breaking stories.
Here’s the contradiction: Either we have bloated news organizations with too many people chasing the same story, or we don’t. Mr. Dvorak seems to want it both ways — don’t carry the coverage everybody else has, but be sure you’re swimming in right school of fish.
In Ventura in 2004, we started a trend by depreciating AP content, so I agree that commodity news is bad for the average newspaper.com, but the fact is, I see damn few newspaper sites trying to limp along on wire content instead of pushing unique, locally produced, original content. Mr. Dvorak states otherwise, but provides no evidence. Me, I’ll direct you to MPNNow.com, Knoxnews.com, SFGate.com … just to pick three, and there are hundreds more.
The fact is, most newspapers still have robust local staffs covering their core markets.
I doubt Mr. Dvorak looked at a single local newspaper site before blasting out his link-baiting column.
That said, he did get one thing right — too many news sites are still, still, relying on just one or two daily updates rather than publishing a continuing flow of news updates (Mr. Dvorak calls it breaking news, but if you’re doing this right — there is nothing breaking about it; it’s just what you do).
One paragraph right out of 16. That’s not a good average.
There’s no doubt our industry faces many challenges, but listening to the kind of tripe Mr. Dvorak is offering up won’t help us solve them.
Posted by Howard Owens
Filed under Paid Content //
September 24th, 2007
Mark Potts seems to confuse the idea that believing paid content models are a bad idea with some sort of romanticism about journalism.
Never mind, that expecting people to pay for general news is, simply put: A bad idea.
Ironically, it’s the journalistic romantics who most often scream, “oh content is worth something! People should pay for it, damn it!”
It reminds me of the homeless man on the street corner asking passersby for spare change. He has no more leverage over their pocketbooks than the journalists whining about free content. They used to say, “You can’t get blood from a turnip.” You can’t pry open a pocketbook that is determined to stay closed, no matter how much you might wish otherwise.
Wishing has never made for good business plans.
Look, it’s a tough reality, but either we figure out how to make our online revenue through advertising or we’re screwed. Paid content is just not an alternative. Mr. Potts sites examples of seemingly successful paid content sites, but all prove how hard it is to make paid content work, because all are specialized verticals with little competition (possible exception, ESPN, and I question the level of their success). They are also sites that are national in scope.
There is no evidence that local online news drives the kind of broad based passion needed to convince substantial numbers of people to subscribe it.
Sure, people subscribe to the print edition in substantial numbers, but as we’ve discussed before, they’re really only paying for delivery, not the content. Users do pay for delivery online, just not to the newspaper company. They pay it their broadband provider.
Like Mr. Potts, journalism long ago lost it’s romantic grip on my soul. To me, this is a simple business calculation.
Previously: Reasons why paid content is a bad idea
Posted by Howard Owens
Filed under Strategy //
September 21st, 2007
Steve Safran, writing about the predictable demise of TimesSelect, has this to say about news brands:
But here’s another conclusion: we think our brands are bigger than they really are.
This is a harder one to accept. But I have to tell you that nearly every news outlet believes they are the brand in their area for news. And they can’t all be. Or maybe they are — and it’s not news that people are looking for online. Does it matter if you’re the brand for news when I’m searching for reliable restaurant listings?
Times Select believed that people would pay for its writers because it is “The Times.†CNN believed people would subscribe to its video service because it’s “CNN.†This is no different from stations and newspapers believing that people will visit their sites because they are “the news channel†or they have “the brand†for trust. The fact is that the information rules.
This is something I’ve been spending a little time thinking about recently, but in a different way.
I’m starting to think that the success of brands such as Google, Amazon and Ebay really mask the weakness of online brands.
These sites are successful not only because they have cool names and cool domains, that are also exceptionally useful. In the end, the web is all about utility. People will come to your site if it suits their needs. If not, another site is a mere click away.
If a competitor ever really did manage to build a truly better search engine or a better ecommerce site, I wouldn’t be surprised if Google and Amazon started losing market share precipitously. Either of those giants getting beat at their own game is highly unlikely, but it’s a mistake to think that it is brand that sustains their advantage.
Look at how quickly AOL and Yahoo collapsed. Both in their day seemed like strong unbeatable brands. They were undone by better functionality from competitors.
On the web, it’s a mistake, I think, to rely on brand. Brand, in fact, may be absolutely meaningless. What is more important is A) utility; B) an easy to remember and type domain name. Get those things right and success is much easier to obtain.
Unfortunately for most MSM sites, they still don’t have the utility part down right.
Posted by Howard Owens
Filed under Innovation //
September 21st, 2007
I’ve had the pleasure of hearing Bob Cauthorn speak twice. Both times, I learned stuff.
The first time was in 2002 or 2003 at USC and Cauthorn convinced me to think about online advertising from the small business owner perspective, which remains quite different from how most advertising sales managers think about advertising.
The second time was this past Saturday in Phoenix and Cauthorn had me looking at some industry trends in a different light — not pretty, but not without hope. What he shared has already become a part of my standard strategy presentation.
Robert Niles has an interesting Q&A with Bob. Most of it is about his new CityTools platform.
It’s an interesting concept, and I like the general thrust of creating new syndication channels, but even though he first demo’d it for me several months ago, I still don’t grok it. I think I’m still not sure it will get critical mass to be really useful, though his growing emphasis on looking outside the newspaper business for early adapters makes sense.
Bob is especially geeked out about the new multilingual aspect of CityTools. That could be a competitive advantage, but I’m still wondering if multilingual people really want to get news in all the languages they speak, especially if some of those translations are automatic (see corrective message from Bob Cauthorn below).
There’s no doubt Bob is smarter than me, so whatever I’m missing about this must be my own fault. It certainly doesn’t help that I speak only one language. I certainly want to keep an eye on his experiment and see if it really does lead to something.
UPDATE:Â Bob sends along this correction … I apologize for the false assumption:
… just to be clear, stories are posted in their native languages as written by humans (often media sources in the case of shared news– think multilingual digg).
We DO use machine translation for some one word prompts while prototyping, but the we go back and have humans refine the prompts too. NO stories are machine translated. And because we go back over the prompts eventually everything is human translated.
Posted by Howard Owens
Filed under journalism //
September 19th, 2007
If the Google-AP deal means that national and international stories favor the AP site in the Google News search, that’s OK. Those stories never meant much for local news sites anyway.
But if Google is serving up local news stories on top of the original local-market story, that’s a problem. According to this Lost Remote post, that appears to be the case.
Local news sites should raise a ruckus with AP.
Posted by Howard Owens
Filed under Video //
September 19th, 2007
What, you think this video thing is just a fad?
Well, there were 9 billion videos viewed by US media consumers in July.
Three-four users watched video. That’s up four percentage points from the previous month.
Dude, and you’re telling me your newspaper isn’t trying to get as much video online as possible?
Online video is long-tail content. The money will be in producing a lot of it, not in spending hours crafting Emmy-worthy productions.
Posted by Howard Owens
Filed under Awards //
September 12th, 2007
Congratulations to all of the finalist in the Online News Association Awards, but especially to the Ventura County Star for it’s General Excellence node.
I think I offended some people at ONA when I failed to attend the 2004 conference in Los Angeles, the year VCS.com won the GE award (I was online director at the time). Nobody from the Star was there to pick up the award.
Ironically, or not, I have no direct affiliation with VCS now, but I’m just as close to Toronto now as I was to LA back then, and I still haven’t committed to being in Toronto later this month for the ONA conference.
But hey, if the Star would like me to pick up their award for them, that could be arranged :-).
Posted by Howard Owens
Filed under journalism //
September 5th, 2007
The average journalist resisted the idea for a long time that blogs posed a threat to their trade. Some still believe it.
But the world is changing.
Consider, the majority of early bloggers were tech bloggers. Some tech blogs have gone on to become significant businesses in their own right. Consider GigaOm and TechCrunch as two examples.
Now consider that Business 2.0, once a top business/tech magazine is ceasing publication. This is a print-centric publication that tried bold experiments with blogging, but in the end it wasn’t enough.
Newspaper journalism is being disrupted in many ways, large and small. Sites like HuffingtonPost, DailyKos and Instapundit make the idea of paid-punditry seem quaint and obsolete.
On a local news level, there are all kinds interesting experiments going on in local blogging/news gathering, such as the NewHavenIndependent and VillageSoup.
It isn’t enough to just say, “oh, but blogs couldn’t exist without the work we produce.” That isn’t entirely true. More and more blogs are turning out original reporting. It may not always be about the same stuff newspapers cover, but the proliferation of blogs add to the media smorgasbored offered to information consumers. They compete in the attention economy if not in the revenue economy. Besides, if your journalism went away, you don’t think the information economy wouldn’t adjust, like all healthy ecosystems?
Consider this post from Dave Morgan — in 2020, your major metro as we now know it won’t exist. Media will be very different when everything is digital — and it will be.
There is still resistance in some corners of the journalism world to the turning tide. Too many journalists cling to outmoded ideas of what their jobs should be like and what they should be doing with their time on the job. While I remain hopeful that most newspaper companies will be able to transform themselves into 21st Century media companies, the clock is ticking, and responsibility for making the transformation doesn’t rest solely on the shoulders of publishers. Every person who accepts a paycheck from a newspaper company shares the responsibility.
Posted by Howard Owens
Filed under Innovation //
September 3rd, 2007
Innovation is not about doing the next great thing. It is about doing the next thing.
Sometimes the next thing will be the next great thing, but more likely it will lead to another thing, and that next thing might be the next great thing. Or it may lead to nowhere.
Failure is always an option.
Innovation is in the doing and trying, not in the dreaming and waiting.
Posted by Howard Owens
Filed under Innovation //
September 2nd, 2007
You all know your business is changing.
You know all about lost readers and lost revenue.
You know that if you don’t do something differently, you’re business isn’t likely to survive.
But let’s say that something different turns out to be the right thing. You don’t make any major mistakes on your way to transforming your business. You survive. Whew!
Now what?
I suspect that many journalists and media executives expect that some day all of this disruptive change will stop, and they can take a collective sigh and start basking in some well deserved profits and stability.
I say, think again.
Change is now our permanent state. Change has probably been a permanent state for at least 100, if not 200 years, it’s just that change happened slow enough that we could walk rather than run to keep up. The difference is that now we need to sprint.
I’ve written about these thoughts before, but the question is important, and came to mind again while reading the latest post from John Hagel.
A more specific question might be: what are the institutional architectures required to operate in a world where there is no equilibrium? Early conventional wisdom suggest that these architectures should focus on agility and flexibility, but that misses the real opportunity – balancing agility with the persistence and stability required to build and deepen long-term trust based relationships. Being able to discern what needs to change and what needs to remain stable may be the greatest challenge of all.
My big question is, can newspaper companies become adaptive enough to adjust to a media world that has not even the semblance of equilibrium?
I’m not giving up hope, but creating a culture that embraces change rather than fights it isn’t just the responsibility of media executives. It’s up to all of us who believe in the value of the news business.
What would a change organization look like?
First, it is a learning organization. It employees smart, motivated people who never stop acquiring new skills and knowledge and shun getting bogged down in trying to become specialists.
Second, it spends as much time trying to anticipate what is coming next as it does serving today’s needs. There is no time to get comfortable with today’s world.
Third, it is an organization that isn’t afraid of failure. When you’re spending a good deal of time anticipating what’s coming, you’re going to have to try many ideas that will simply be wrong. You are going to guess wrong about change far more often than you guess right. Aiming for perfection is fatal for an organization that needs to change rapidly and constantly.
Fourth, measuring success won’t be a matter of dollars and sense only. I think Hagel is right on this point: We need to develop metrics that help us gauge our ability to drive business decisions via leading indicators (audience engagement, say) than lagging indicators (revenue). The need for profits will never wane, but the best way to ensure growing revenue is to know think of the audience first.
UPDATE: I thought of a fifth attribute of a malleable news organization that was too obvious — Don’t fear change. An organization that is going to stay current must be willing to say, “Sure, that’s how we used to do it, but now we need to try it this way.” There can be no turf wars or “what is in it for me?” thinking.
Posted by Howard Owens
Filed under journalism //
September 2nd, 2007
Journalists are trained to think in terms of “the lead store.” The lead story gets special treatment. It has it’s own place on the page and a bigger headline, and on a good day, a great photo.
On the web, there is no lead story. There is only now.
In talking to journalists, I find it’s hard to get them to drop their lifetime belief in the lead story. They never say it, but I know at some level they’re thinking it, “We’re supposed to tell readers what’s important.”
But on the web, readers decide what’s important.
In a pull medium, the reader is in control. The reader decides how best to get news and when. You can’t impose your idea of how news should be presented.
Because readers are using the web to find out what is happening now, they want to see what has happened between this now and the “now” when they last checked in.
What matters more than the story hierarchy of the printed page is the time line of now.
This is one of those things blogs have taught us.
Dale Dougherty writing for O’Reilly Radar grapples with how the web has changed news presentation in a post on the Burning Man arson.
It wasn’t the subject of Scott’s story that stood out; it was the way he was telling it on his LaughingSquid blog. He reported the story by updating the blog over time. ….
Having been on the road, I had not read much about the Burning Man story until I read Scott’s story. Scott does a great job covering the story (and he doesn’t cloud it with opinion.) This story on Scot’s blog had a real beginning and I could follow it, having the sense of how it developed. I was able to catch up on what I missed and it was satisfying. If this story had been covered in today’s newspaper, much of the detail would have been collapsed and summarized — and that summary, if I want it, I’ll be able to find in Wikipedia. While a newspaper is unable to give me a choice between a chronological view and a summary, the Web could.
Dale is wondering if there might be a better way to tell news stories on the web. Should the web page offer alternative views (story summary and time line)?
Maybe. Google news offers two sorts (relevance and date), and it’s never a bad idea to ask yourself “what would Google do.”
But one of the things Google would do is keep it simple, and the simplest, most straight forward online publishing tool is the blog, and Dale’s post is really about the power of the lowly blog. Maybe that’s all we need.
The main point, however, is that we journalists need to stop concerning ourselves with story hierarchy and starting thinking in terms of keeping news pages updated with what is news now. Reminder: The root of news is “new.”
Posted by Howard Owens
Filed under newspapers //
September 2nd, 2007
The revitalization of the Times Picayune post-Katrina is an amazing story. (via Sans Serif)
Editor Jim Amoss:
We’re a relatively healthy business again in contrast to most newspapers in the country right now. It’s counterintuitive. I figured within two or three months the adrenaline would be gone and we’d collapse from exhaustion. I am amazed to say this has not happened.
A privately held company, Newhouse doesn’t release financial figures, but Newsweek reports that circulation is healthy and the community has rallied around the paper that has rallied around them.
In being loyal to its readers, the readers have apparently returned the favor. “You always see people with this paper,†says Editor & Publisher’s Fitzgerald, who was amazed by the extent to which he witnessed people reading it on a recent visit to the city. “That’s not a phenomenon you see in Chicago,†where he’s from.
One of the drivers of readership, according to the Readership Institute, is that readers want a paper that “looks out for my interests.”
Notice that the Times Picayune didn’t need to add FTEs to improve its coverage. It just needed the vigor of a motivated staff, spurred on by better hires for the positions it did replace post Katrina. And it made local coverage its focus. Invest in your readers and they will invest in you.
Posted by Howard Owens
Filed under Tech //
September 1st, 2007
Thank you to J.D. Lasica for pointing us to FLVR, a Safari plug in that makes saving any FLV file a snap. At $15, it’s a bargain.
I’ve tried several apps and sites over the past couple of years in my various attempts to save videos.
J.D.’s pointer is well timed, too. I have a presentation to prepare for an Inland Press Association gathering in Phoenix on Sept. 15. It’s going to be all about disruptive video strategy, and I wanted to show some exampes of video from various sites. This app will help a lot.
Posted by Howard Owens