The future of online advertising is video

Pay-per-click, contextual advertising will be around for a long time and make some people very rich, but where I see a lot of untapped potential for publishers is in video advertising.  Lost Remote has more.

Just don't do prerolll ....

Comments

Snake:

What's your problem with preroll?

Howard Owens:

Users hate it.

angela grant:

I wish more companies would follow that preroll advice. I absolutely won't watch an online video with preroll, unless I REALLY REALLY want to see it.